TANJA BRANDT
Where hotel expertise
meets AI
I bridge the gap between my 30 years of high-level hotel marketing experience at Barceló, Lopesan, Dunas, and Arcona, and the future of AI-driven data management. As an entrepreneur, I also founded and led a specialist hospitality marketing consultancy for over 15 years, advising hotel groups, public institutions, and leisure companies.
Currently, as Senior Customer Success Manager at Quinta, I help hotels unlock the power of Data Management through generative AI. Backed by deep CRM expertise, digital strategy, and certified coaching skills, I ensure that technological innovation translates into long-term growth and measurable business impact.
Originally from Germany, based in Spain, I work globally across cultures, languages and industries, always focused on making technology practical, human-centered, and results driven.
30 +
Years in strategic marketing
AI
Expert & early adopter
CRM
Hospitality specialist
WHAT I DO
Core expertise
AI & Customer Success
Managing 60+ key accounts at Quinta, hotel chains and individual hotels, driving AI-powered Data Management adoption and generating 60% of annual up-sell revenue.
Strategic Marketing
30+ years of marketing leadership at hotel group level — from brand strategy and go-to-market planning to multi-channel campaigns across German and Spanish markets.
CRM & E-mail Marketing
Full-cycle CRM implementation and campaign management. Proven results: €770K+ revenue generated at arcona using DailyPoint. Hands-on with all major hospitality CRM and email platforms.
Hospitality Technology
Deep familiarity with the hotel tech stack, PMS, Channel Managers, Booking Engines and Review Management, enabling credible, peer-level conversations with hotel operations teams.
Digital Transformation
Mentor for Digital Transformation at EOI Business School. Experienced change manager, guided multiple hotel groups through digital pivots.
Coaching & Training
Certified Coach (EFIC). Trainer in Customer Service & CX for Nordotel, Gloria Palace, THE Hotels and Relaxia — 200+ hours delivered. Facilitator of Next New Work Retreats (6 editions).
LATEST CAREER
Experience
Senior Customer Success Manager - Quinta (formerly Quicktext)
2023 - today
Overseeing the full lifecycle, from onboarding to renewal, with a focus on AI adoption and revenue growth. A committed relationship builder and problem solver who turns complex data into clear strategies and real client results.
CRM-& Campaign Manager - arcona Hotels & Resorts
2021 - 2023
Led the end-to-end implementation of DailyPoint CRM while simultaneously acting as change manager, ambassador and coach — creating the conditions for system-wide acceptance across all departments.
Marketing Consultant - Move Marketing
2006 - 2021
Founded and ran a specialist hospitality and tourism marketing consultancy, serving hotel groups, public institutions and leisure companies across Spain.